Praxis Logo

Horizontal Black on White
horizontal black on white
Vertical Black on White
vertical black on white
Horizontal White on Black
Horizontal White on Black
Vertical White on Black
Vertical White on Black

Our most important visual asset is our delightful logo. So, when you're adopting and placing our logo, we'll need you to keep within our brand guidelines. We've created both black-on-white and white-on-black versions so it can be placed anywhere!

As we know that one size doesn't fit all, we've created two versions of each logo so you'll be able to place the one that suits your branding best.

Praxis Icon & Sticker

Black on White Circle
Black on White Circle
Black on White Rounded
Black on White Rounded
Black on White Rectangular
Black on White Rectangular
White on Black Circle
White on Black Circle
White on Black Rounded
White on Black Rounded
White on Black Rectangular
White on Black Rectangular

Just like payments, our icon and stickers have great diversity. It could appear anywhere! From vinyl decals on windows, circular hashtags, social media posts or in apps, our icon gets around. So, we need to have some continuity. Ensure that you don't adjust the scale or positioning of the loop within the circle.

We've included a ton of file formats below to suit you including pngs, jpgs, eps and svgs!

Praxis Safety Badge

Black on White
Black on White
White on Black
White on Black
Gray on White
Gray on White
Gray on Black
Gray on Black

Coming a close second to our logo, our safety badge is a key visual asset for Praxis. Appearing on all of our merchant's digital commerce platforms, this badge indicates that online payments through Praxis are secure and protected. We're happy for you to use it in any shade of gray to ensure it looks native to the website it's embedded on.

Logo Spacing & Minimum Size

Brand Collaboration
YOUR BRAND
Minimum Logo Size
Min. 115 px Min. 87 px
Minimum Icon/Sticker Size
Min. 60 px Min. 62 px Min. 60 px

Our logo, just like people, need to be given some space to breathe. With that in mind, it's important for the integrity and impact of our logo to be given the space it deserves. Our logo's horizontal exclusion zone is equal to the height of the Praxis icon. To create the vertical exclusion zone, use the X in the diagram, start from the top of the height of the logo and the bottom of the X height.

We also ask that you symbolize brand relationships and collaborations with Praxis using an X. Please put our logo first followed by your own using the spacing indicated.

Roboto Font Family

The quick brown fox jumps over the lazy dog

The quick brown fox jumps over the lazy dog

The quick brown fox jumps over the lazy dog

The quick brown fox jumps over the lazy dog

The quick brown fox jumps over the lazy dog

The quick brown fox jumps over the lazy dog

Big Title

We like big bulky titles with tight letter spacing and small body text with loose line spacing.

What better text is there for a Tech company to use than one with 'Robot' in the name! We're aiming to ensure continuity with our brand in all places. So, we ask that you use the Roboto Font Family for all Praxis branded materials.

Brand Colors

Dark Grey
#1F2326
7545 C

Cyan
#2CABE2
2995 C

Orange
#F26128
165 C

Red
#E81E26
185 C

Here's our colour palette… Mmm delicious!

As the core of our brand identity these are the colours that should be used for any Praxis branded material. The palette consists of Dark Grey (Praxis), Cyan (Cashier), Orange (GT) and Red (Direct).

The DON'Ts

Don't use our old logo
Don't use our old logo
Don't rotate the logo
Don't rotate the logo
Don't distort the logo
Don't distort the logo
Don't outline the logo
Don't outline the logo
Don't remove the icon from the logo
Don't remove the icon from the logo
Don't add a drop shadow to the logo
Don't add a drop shadow to the logo
Don't alter the colour of the logo
Don't alter the colour of the logo
Don't add a gradient fill to the logo
Don't add a gradient fill to the logo
Don't place any image/pattern inside the logo
Don't place any image/pattern inside the logo
Don't frame the logo within the clear area
Don't frame the logo within the clear area
Don't place any element inside the clear area
Don't place any element inside the clear area
Don't place the logo on a busy background
Don't place the logo on a busy background

You've probably gathered how important our logo is to us… It's how we present ourselves to the world. So, we've got some important guidelines that we'll need you to follow when using our symbol and wordmark together. By sticking to this you can ensure we maintain our brand identity to keep our brand cohesive.

We've put together some examples so you can see what not to do.

Praxis Cashier Logo

Horizontal Cyan on White
Horizontal Cyan on White
Horizontal White on Black
Horizontal White on Black
Horizontal Cyan Cashier on White
Horizontal Cyan Cashier on White
Horizontal Cyan Cashier on Black
Horizontal Cyan Cashier on Black
Vertical Cyan on White
Vertical Cyan on White
Vertical Cyan on Black
Vertical Cyan on Black
Vertical Cyan Cashier on White
Vertical Cyan Cashier on White
Vertical Cyan Cashier on Black
Vertical Cyan Cashier on Black

Our most important visual asset is our delightful logo. So, when you're adopting and placing our logo, we'll need you to keep within our brand guidelines. We've created horizontal and vertical versions with black, white and cyan combined so it can be placed anywhere… Much like our fabulous cashier!

As we know that one size doesn't fit all, we've created multiple versions of each logo so you'll be able to place the one that suits your branding best.

Praxis Icon & Sticker

Black on White Circle
Black on White Circle
Black on White Rounded
Black on White Rounded
Black on White Rectangular
Black on White Rectangular
White on Black Circle
White on Black Circle
White on Black Rounded
White on Black Rounded
White on Black Rectangular
White on Black Rectangular

Just like payment options, our icons and stickers are hugely diverse. They could appear anywhere! From vinyl decals on windows, circular hashtags, social media posts or in apps, our icon gets around. So, we need a bit of cashier continuity. Ensure that you don't adjust the scale or positioning of the loop within the circle and that when you're using the cashier icon, it remains Cyan.

We've included a ton of file formats below to suit you including pngs, jpgs, eps and svgs!

Praxis Safety Badge

Black on White
Black on White
White on Black
White on Black
Gray on White
Gray on White
Gray on Black
Gray on Black

Coming a close second to our logo, our cashier safety badge is a key visual asset for Praxis. Appearing on all of our merchant's digital commerce platforms, this badge indicates that online payments through Praxis Cashier are secure and protected. We're happy for you to use it in any shade of gray to ensure it looks native to the website it's embedded on.

Logo Spacing & Minimum Size

Brand Collaboration
YOUR BRAND
Minimum Logo Size
Min. 206 px Min. 75 px
Minimum Icon/Sticker Size
Min. 60 px Min. 62 px Min. 60 px

Our logo, just like people, need to be given some space to breathe. With that in mind, it's important for the integrity and impact of our logo to be given the space it deserves. Our logo's horizontal exclusion zone is equal to the height of the Praxis icon. To create the vertical exclusion zone, use the X in the diagram, start from the top of the height of the logo and the bottom of the X height.

We also ask that you symbolize brand relationships and collaborations with Praxis using an X. Please put our logo first followed by your own using the spacing indicated.

Brand Colors

Dark Grey
#1F2326
7545 C

Cyan
#2CABE2
2995 C

Here's our yummy cashier colour palette! As the core of our brand identity these are the colours that should be used for any Praxis Cashier branded material. The palette consists of Dark Grey (Praxis) and Cyan (Cashier).

Praxis GT Logo

Horizontal Orange on White
Horizontal Orange on White
Horizontal White on Black
Horizontal White on Black
Horizontal Orange GT on White
Horizontal Orange GT on White
Horizontal Orange GT on Black
Horizontal Orange GT on Black
Vertical Orange on White
Vertical Orange on White
Vertical White on Black
Vertical White on Black
Vertical Orange GT on White
Vertical Orange GT on White
Vertical Orange GT on Black
Vertical Orange GT on Black

Our most important visual asset is our delightful logo. So, when you're adopting and placing our logo, we'll need you to keep within our brand guidelines. We've created horizontal and vertical versions with black, white and orange combined so it can be placed anywhere!

As we know that one size doesn't fit all, we've created multiple versions of each logo so you'll be able to place the one that suits your branding best.

Praxis Icon & Sticker

Orange on White Circle
Orange on White Circle
Orange on White Rounded
Orange on White Rounded
Orange on White Rectangular
Orange on White Rectangular
Orange on Black Circle
Orange on Black Circle
Orange on Black Rounded
Orange on Black Rounded
Orange on Black Rectangular
Orange on Black Rectangular

Our icons and stickers are hugely diverse… From vinyl decals on windows, circular hashtags, social media posts or in apps, our icon gets around. So, we need a bit of continuity. Ensure that you don't adjust the scale or positioning of the loop within the circle and that when you're using the GT icon, it remains Orange.

We've included a ton of file formats below to suit you including pngs, jpgs, eps and svgs!

Logo Spacing & Minimum Size

Brand Collaboration
YOUR BRAND
Minimum Logo Size
Min. 142 px Min. 75 px
Minimum Icon/Sticker Size
Min. 60 px Min. 62 px Min. 60 px

Our logo, just like people, need to be given some space to breathe. With that in mind, it's important for the integrity and impact of our logo to be given the space it deserves. Our logo's horizontal exclusion zone is equal to the height of the Praxis icon. To create the vertical exclusion zone, use the X in the diagram, starting from the top of the height of the logo and the bottom of the X height.

We also ask that you symbolize brand relationships and collaborations with Praxis using an X. Please put our logo first followed by your own using the spacing indicated.

Brand Colors

Dark Grey
#1F2326
7545 C

Orange
#F26128
165 C

Here's our yummy cashier colour palette!

As the core of our brand identity these are the colours that should be used for any Praxis Cashier branded material. The palette consists of Dark Grey (Praxis) and Orange (GT).

Praxis Direct Logo

Horizontal Red on White
Horizontal Red on White
Horizontal White on Black
Horizontal White on Black
Horizontal Red Direct on White
Horizontal Red Direct on White
Horizontal Red Direct on Black
Horizontal Red Direct on Black
Vertical Red on White
Vertical Red on White
Vertical White on Black
Vertical White on Black
Vertical Red Direct on White
Vertical Red Direct on White
Vertical Red Direct on Black
Vertical Red Direct on Black

Our most important visual asset is our delightful logo. So, when you're adopting and placing our logo, we'll need you to keep within our brand guidelines. We've created horizontal and vertical versions with black, white and red combined so it can be placed anywhere!

As we know that one size doesn't fit all, we've created multiple versions of each logo so you'll be able to place the one that suits your branding best.

Praxis Icon & Sticker

Red on White Circle
Red on White Circle
Red on White Rounded
Red on White Rounded
Red on White Rectangular
Red on White Rectangular
Red on Black Circle
Red on Black Circle
Red on Black Rounded
Red on Black Rounded
Red on Black Rectangular
Red on Black Rectangular

Our icons and stickers are hugely diverse… From vinyl decals on windows, circular hashtags, social media posts or in apps, our icon gets around. So, we need a bit of continuity. Ensure that you don't adjust the scale or positioning of the loop within the circle and that when you're using the Direct icon, it remains Red.

We've included a ton of file formats below to suit you including pngs, jpgs, eps and svgs!

Logo Spacing & Minimum Size

Brand Collaboration
YOUR BRAND
Minimum Logo Size
Min. 194 px Min. 75 px
Minimum Icon/Sticker Size
Min. 60 px Min. 62 px Min. 60 px

Our logo, just like people, need to be given some space to breathe. With that in mind, it's important for the integrity and impact of our logo to be given the space it deserves. Our logo's horizontal exclusion zone is equal to the height of the Praxis icon. To create the vertical exclusion zone, use the X in the diagram, starting from the top of the height of the logo and the bottom of the X height.

We also ask that you symbolize brand relationships and collaborations with Praxis using an X. Please put our logo first followed by your own using the spacing indicated.

Brand Colors

Dark Grey
#1F2326
7545 C

Red
#E81E26
185 C

Here's our yummy cashier colour palette!

As the core of our brand identity these are the colours that should be used for any Praxis Cashier branded material. The palette consists of Dark Grey (Praxis) and Red (Direct).

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