Praxis Logo
Our most important visual asset is our delightful logo. So, when you're adopting and placing our logo, we'll need you to keep within our brand guidelines. We've created both black-on-white and white-on-black versions so it can be placed anywhere!
As we know that one size doesn't fit all, we've created two versions of each logo so you'll be able to place the one that suits your branding best.
Praxis Icon & Sticker
Just like payments, our icon and stickers have great diversity. It could appear anywhere! From vinyl decals on windows, circular hashtags, social media posts or in apps, our icon gets around. So, we need to have some continuity. Ensure that you don't adjust the scale or positioning of the loop within the circle.
We've included a ton of file formats below to suit you including pngs, jpgs, eps and svgs!
Praxis Safety Badge
Coming a close second to our logo, our safety badge is a key visual asset for Praxis. Appearing on all of our merchant's digital commerce platforms, this badge indicates that online payments through Praxis are secure and protected. We're happy for you to use it in any shade of gray to ensure it looks native to the website it's embedded on.
Logo Spacing & Minimum Size
Our logo, just like people, need to be given some space to breathe. With that in mind, it's important for the integrity and impact of our logo to be given the space it deserves. Our logo's horizontal exclusion zone is equal to the height of the Praxis icon. To create the vertical exclusion zone, use the X in the diagram, start from the top of the height of the logo and the bottom of the X height.
We also ask that you symbolize brand relationships and collaborations with Praxis using an X. Please put our logo first followed by your own using the spacing indicated.
Roboto Font Family
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
Big Title
We like big bulky titles with tight letter spacing and small body text with loose line spacing.
What better text is there for a Tech company to use than one with 'Robot' in the name! We're aiming to ensure continuity with our brand in all places. So, we ask that you use the Roboto Font Family for all Praxis branded materials.
Brand Colors
Dark Grey
#1F2326
7545 C
Cyan
#2CABE2
2995 C
Orange
#F26128
165 C
Red
#E81E26
185 C
Here's our colour palette… Mmm delicious!
As the core of our brand identity these are the colours that should be used for any Praxis branded material. The palette consists of Dark Grey (Praxis), Cyan (Cashier), Orange (GT) and Red (Direct).
The DON'Ts
You've probably gathered how important our logo is to us… It's how we present ourselves to the world. So, we've got some important guidelines that we'll need you to follow when using our symbol and wordmark together. By sticking to this you can ensure we maintain our brand identity to keep our brand cohesive.
We've put together some examples so you can see what not to do.
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